Because we are a website development company, our clients often ask us about Search Engine Optimization (SEO). They know that maximizing their SEO is vital to ensuring the success of their website in today’s search engine-driven world. Because this is such a popular and important concept, we want to educate you on a simple tool that can improve your SEO.

Q: How can I improve my SEO?

A: Write better content and have a fully optimized WordPress site using the WordPress SEO plugin by Yoast.

WordPress out of the box is already technically quite a good platform for SEO, but that doesn’t mean you can’t improve it further! The WordPress SEO plugin by Yoast is designed to improve your site’s SEO on all needed aspects. While this plugin goes the extra mile to take care of all the technical optimization, it first and foremost helps you write better content. WordPress SEO lets you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.

Using the snippet preview you can see a rendering of what your post or page will look like in the search results, whether your title is too long or too short and your meta description makes sense in the context of a search result. This way the plugin will help you not only increase rankings but also increase the click through for organic search results.

The WordPress SEO plugin checks simple things you’re bound to forget. It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, if you’ve written a meta description and if that meta description contains your focus keyword, if you’ve used any subheadings within your post, etc. The plugin also allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages.

In short, this plugin makes sure that your content is the type of content search engines will love!

Do you want this helpful plugin installed and configured on your WordPress website? We’d love to assist! Contact me at acromie@checkerboard.com to learn more about the WordPress SEO plugin by Yoast and how it can improve your SEO.