SteinAir is a parts and service supplier to hobby airplane builders in the Minneapolis/St. Paul area. As experienced builders and flyers themselves, they wanted an updated web presence to better serve the very customers with whom they share much in common. At a high level, they wanted to bring clearer focus to their product and service offerings, and needed a robust support area with videos, manuals and other content. We built their new site in WordPress and implemented a modern, mobile-ready ecommerce system to enable flexible and easy ordering. The navigation and home page were restructured to better highlight their product and service offerings, in addition to showcasing video and other content. “Smarter” logic-driven custom forms were built to more accurately capture custom order details while at the same time maintaining a pleasant and straightforward user experience for clients.