Have you ever wondered what your old boss would say about you if called on for a reference? Don’t just wonder, find out! That’s the service our client Allison & Taylor provides to job seekers who want to get ahead of the game. We worked with Allison & Taylor to take the JobReferences.com site and migrate it to a new website built on WordPress. We gave it a more modern, updated look, and made it easier to read on mobile. As a result, the site is more user-friendly, and as we continue to help drive traffic, we’re watching for the conversion rate to increase
As with every Best In Market build, we went through an extensive keyword research process to make sure that their new website was optimized properly for SEO. It was important to set this site up to work for the keywords chosen, with the goal of increasing organic traffic.
On the backend, Allison & Taylor uses a ColdFusion order management system for their products. JobReferences.com needed to send its orders through the API and into their existing system. We created the custom code to do so and connected it to a complex Gravity Form so that the user has a seamless experience.