Kirkland Science Labs challenged us to create a clean, professional and accessible website to help launch and sell its new Great Gut™ Prebiotic Fiber product. We built its website on WordPress and the WooCommerce platform for simple and scalable ecommerce. Great Gut’s new and vibrant package design was a great jumping off point, so we extended this visual language throughout the design of the website and prominently featured the product imagery. To complement the visuals, we focused the site content on educational information and competitor comparisons. This highlights Great Gut’s unique market position.