American Rare Coin and Collectibles wanted to revamp its old website and increase customer engagement. Its new WordPress site has separate sites built for sellers, buyers and general information to link the correct content with the right audience. Each easy-to-use site is assigned a color: purple, orange and grey to further distinguish one from the other.
Gold and coin sellers can find videos, FAQs, tips and relevant articles on selling their scrap gold for the best price. Valuable information on the new site includes details about the selling process, facts about products and pricing, a blog stream about industry trends, and precautions to take when selling to gold buyers.
The general website lists the company location, the organizations to which American Rare Coin and Collectibles belongs, client testimonials, and its news segment on KARE 11. It also enables visitors to schedule an appointment. A custom feature was the development of the the tables showcasing gold, silver and coin prices that can be changed daily based on the value of each precious metal.
The company also incorporated three blogs with different messaging and articles for sellers, buyers and general customers. The use of targeted content reinforcing the company’s value points of reliability and expertise has brought new customers and traffic to the site.
American Rare Coin and its staff are excited about the new site, and excited to help people within the Twin Cities with buying and selling gold, coins and collectibles!Launch website