Portfolio:Gianna Homes

Campaign Goals:

  • Create a website with a modern, beautiful design
  • Design a site structure that is user-friendly for all ages
  • Showcase the organization's values and care for their residents
Gianna Homes, a not-for-profit organization which provides senior memory care in Minnesota, approached us about an updated website design that was modern and easy to use. This was our third time designing a website for them, and we wanted to make a site that was mobile-friendly and could be used by anyone. Given the age of most of their site visitors, it was important that the site had a clear call to action and attractive visuals.

Here's how we helped them out

WordPress Development

We developed a WordPress site that is simplified, easy to customize, and professional. The site includes a more centralized blog than their old site, includes a contact form on nearly every page, and limits the number of clicks needed to find what you need. After developing a unique site design, we taught Gianna Homes how to make changes on WordPress. This allows Gianna to make adjustments to their website without needing extensive help from a developer.

Digital Advertising

Along with creating the Gianna Homes website, we also run digital advertising campaigns for the organization. We refine a targeted audience for their advertisements, create effective ad copy, and place the ads in optimal locations to create leads. We manage the entire campaign so they can focus on providing care to their residents.

Responsive Web Design

We made a design that looks great on every device and screen resolution. Users will have a positive experience regardless of whether they're viewing the site on a smartphone, tablet, or computer. This future-proof new design maintains the same marketing funnel to drive leads on all devices. While the typical audience for Gianna Homes is more likely than most to be using desktop, having a responsive design helps reach more people in search and maintain a professional appearance.

The Results

Our third website design for Gianna Homes led to a simplified yet professional design that is perfect for their target audience. The site has a beautiful look that emphasizes their values, and has a straightforward structure that allows for easy site navigation and takes fewer clicks. The contact forms were made more available to allow users to get in touch more easily, and finding the information you need has never been easier. We also made sure each page was created with SEO in mind, allowing Gianna Homes to reach more people. This project is ongoing, and we are happy to continue working with Gianna Homes on digital advertising campaigns and site management.
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2960 Judicial Road, Suite 230

Burnsville, MN 55337

612.875.6005

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