Goal:Increase engagement and comprehension of product/solution offerings and product study results using whiteboard explainer videos
The first – and some would say most important – step of an effective explainer video is the script. In addition to outlining the content of the video, the script establishes the tone/voice/personality and the length of the video. We brought in the talented writing staff from our parent company Media Relations Agency to work with Cargill to lead the writing of the scripts so that they delivered the right information in the right way.
Outline and Sketches
The power of explainer videos takes shape in the next step, where a “visual outline” is created to accompany the script. Each video script was broken into sequences and the right visuals were sought to communicate each concept. At this point the visuals are just broad ideas and open to change as things were fine-tuned.Using the visual outlines as a guide, we fleshed-out the final sketches that were to accompany each sequence of the scripts.
Animation and Video Production
The client was very happy with the whiteboard explainer videos and have received positive feedback.
“Checkerboard did an excellent job summarizing the complex results of a clinical study in a simplified, visually compelling manner! The end product was very well received both internally and externally and will serve as a great sales tool.”