Portfolio:Guidance Corporation

Campaign Goals:

  • Create a functioning e-commerce platform capable of handling large transactions
  • Create a modern design that stands out in the industry
  • Increase traffic and leads through a defined sales funnel
  • Integrate automatic product prices based on current spot prices
Guidance Corporation is a full-service hard assets firm dealing with a complete line of Certified and Raw Coins. The Minnesota-based company sells gold, silver, platinum coins, as well as offering customized investment opportunities and helping connect customers with rare coins. They needed a functioning e-commerce platform which was up-to-date and easy to edit, while updating current spot prices.

Here's how we helped them out

E-Commerce Design

Guidance Corporation needed an online store that could handle large transactions, offer dynamic pricing, and was easy to use for an older audience. Created in WooCommerce, the new site features an easy-to-use e-commerce interface, complete with over 100 products and the ability to add rare coins at a later date. The site does a lot more than simply sell products, it also includes a strategic sales funnel, a Find Your Coin feature, and more.

User Experience Design

With an older average audience, having a clear site structure and easy-to-use site was of the utmost importance. We created a site structure that would streamline the process, and make navigation easy from one product to the next. Both the navigation and e-commerce experience were given helpful features to make for a simple process. Users are quickly engaged with top products, and find a clear purchasing experience throughout.

Responsive Web Design

The future has arrived for the internet, and every website needs to look create on every screen resolution. We constructed a responsive design that looks great on every device. This allows mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users. The new design is future-proof, and will look great on every new phone or tablet size.

WordPress Development

We developed a WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms and customized features. Custom features were added to the site to allow a live spot price checker, and a formula to automatically adjust product prices according to metal prices.

Search Engine Optimization

We created a site structure and crafted content with SEO best practices in mind. After extensive keyword research, we selected more than 30 primary keywords and optimized pages to rank for the terms. Every page and category on the site features unique, expert content that will compete with the large sites in the industry. All titles, links, headers, and images were also optimized.

Digital Advertising

We planned and created an advertising campaign utilizing Google Search Ads, Facebook Ads, Google Shopping, and retargeting. After creating a feed and a number of rules, we put together a shopping campaign for eligible products, along with high-performing search ads to bring in great leads and a large number of sales. We also created compelling images and content for Facebook Ads and developed a custom adueince. Ads are continuously tweaked in order to maximize effectiveness.

The Results

Guidance Corporation’s new website has a modern design with a seamless e-commerce experience, strategically designed to increase leads and improve conversion rate. Challenges specific to bullion sales were identified early and addressed with custom integrations which improves user experience. Products are more available in search engines, and users won’t be frustrated with e-commerce problems or a lack of mobile responsiveness. The site will see a large increase in traffic after previously receiving no organic visitors, and should stay in a style for many years to come. 

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14400 Burnsville Pkwy, Suite 160

Burnsville, MN 55306

612.787.7483

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612.787.7483