- Create a modern design that stands out in the industry and uses updated imagery
- Increase leads by improving the sales funnel
- Create an easy-to-edit site that can be regularly updated by staff
Here's how we helped them out
User Experience Design
We built the site from the perspective of the user, showing them what they want to see when they want to see it. We planned a thorough site structure that allows for easy navigation, and included a number of hot links from the homepage using a modern yet informative design. We also optimized the sales funnel and made it especially easy for anyone to Request a Quote of Report a Leak, and made their phone number readily available on every page.
Responsive Web Design
We constructed a responsive design that looks great on every device. This allows mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users. You don't need separate pages for mobile and desktop, nor do you need bulky code. Just one set of code, allowing for a fast and easy experience on mobile, tablet, or desktop.
We developed a new WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms and customized features. The site includes a custom template to easily add people to the Staff page, allows for job posting, new projects, and much more. Instructions on making edits were compiled into a convenient User Guide for Allweather Roof to use when needed.
Search Engine Optimization
Every aspect of the site was done with SEO best practices in mind. After extensive keyword research, we selected more than 30 primary keywords and optimized each page to rank for the terms. Most SEO work was done on the homepage and category, and was seamlessly integrated to improve search performance without lowering user experience. Page redirects were compiled to maintain past search positions, and the site quickly started ranking higher and for new keywords.