Portfolio:Joe Moravchik for MN House
- Design a clean and professional logo that can be used for signs, mailings, and the website
- Develop an easy-to-use website with important campaign information
- Organize or assist with campaign marketing procedures
Here's how we helped them out
Graphics & Visual Identity
We needed to establish a color scheme and overall visual identity for the campaign. This would be used not only on the website and social media, but also on mailings and yard signs. We designed multiple logo options, and continued making tweaks as necessary. We used the colors, fonts, and general styles to construct an entire website that fit the newly established graphic theme.
User Experience Design
A political candidate needs a site that delivers a proper user experience. Voters should be able to easily find Joe's experience, stance on issues, and how to get involved. These were all made easily available from the menu or the second section of the homepage, with clear funnels to Joe's background throughout the site.
Digital Marketing Assistance
After we completed the website, we continued to work with Joe's campaign to assist in various marketing campaigns. Most marketing was done off the internet, but we created and ordered a number of door hangers, mailings, and print ads. These were all designed with unique and clear messaging. We also created digital ad accounts, signs, and more.
We developed a new WordPress site that stands from other candidates, easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms for use after the campaign, if needed. We created an effective platform for taking donations and volunteering, allowing the campaign to grow.
Responsive Web Design
When a voter wants to learn more about you as a candidate, you a need a website that can be easily used no matter where they are and which device they're using. That's why a responsive design is absolutely necessary in today's world. Joe Moravchik's website looks great on every device, and offers the same features and user experience. Regardless of if a voter is doing their research on their computer at home or on a phone outside their voting location, they can see what they need.