Portfolio:Joe Moravchik for MN House

Campaign Goals:

  • Design a clean and professional logo that can be used for signs, mailings, and the website
  • Develop an easy-to-use website with important campaign information
  • Organize or assist with campaign marketing procedures
Joe Moravchik needed a website to support his campaign for Minnesota House in district 20b. We started this project from scratch, meaning we needed to create the entire visual identity for his online campaign; logos, color schemes, local imagery, social/ad accounts, and the website. The project needed to be completed in a strict time frame, and had to deliver clear messaging to all users.

Here's how we helped them out

Graphics & Visual Identity

We needed to establish a color scheme and overall visual identity for the campaign. This would be used not only on the website and social media, but also on mailings and yard signs. We designed multiple logo options, and continued making tweaks as necessary. We used the colors, fonts, and general styles to construct an entire website that fit the newly established graphic theme.

User Experience Design

A political candidate needs a site that delivers a proper user experience. Voters should be able to easily find Joe's experience, stance on issues, and how to get involved. These were all made easily available from the menu or the second section of the homepage, with clear funnels to Joe's background throughout the site.

Digital Marketing Assistance

After we completed the website, we continued to work with Joe's campaign to assist in various marketing campaigns. Most marketing was done off the internet, but we created and ordered a number of door hangers, mailings, and print ads. These were all designed with unique and clear messaging. We also created digital ad accounts, signs, and more.

WordPress Development

We developed a new WordPress site that stands from other candidates, easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms for use after the campaign, if needed. We created an effective platform for taking donations and volunteering, allowing the campaign to grow.

Responsive Web Design

When a voter wants to learn more about you as a candidate, you a need a website that can be easily used no matter where they are and which device they're using. That's why a responsive design is absolutely necessary in today's world. Joe Moravchik's website looks great on every device, and offers the same features and user experience. Regardless of if a voter is doing their research on their computer at home or on a phone outside their voting location, they can see what they need.

The Results

The official Joe Moravchik for MN House website includes everything a political candidate would need: A clean website that is easy to use, consistent visual identity that matches their signs and mailings, ways to get involved, and a responsive structure. Having designed the logo for the campaign, we already had a good idea of his style preferences, and put together a site that looked great while also fulfilling his purpose. 

Start Your Project Today!

Call us for a free consultation at 612.787.7483

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14400 Burnsville Pkwy, Suite 160

Burnsville, MN 55306

612.787.7483

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612.787.7483