Portfolio:Clemit

Campaign Goals:

  • Create a recognizable brand
  • Build a website that showcases their products
  • Provide a marketing plan
Clemit came to us with only a product and a vague business plan. We provided them with everything else they needed to become a successful company, including a powerful brand that people will recognize, a website the showcases the product, and a marketing plan to back it up.

Here's how we helped them out

Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.

Brand Creation

Our creative team first helped with naming the product, now called ScopeAid, and the lens' names. We helped plan a recognizable brand that customers would remember.

Logo Design

Clemit needed a logo that was both elegant and strong, but still approachable. We made multiple options for them, and implemented the logo effectively accross their website and products.

Product Photography

Arranging for outstanding product photography was a must, especially because ScopeAid's focus is on clarity. These images helped sell the product.

Packaging Design

The product was going into stores, so we needed a design that showed the product and what it does. We created multiple options for them to choose from, all of which were in line with the design of the brand.

Interactive Website Design

The user-friendly website we designed and developed is as unique as the product itself. There are interactive elements and images to illustrate how ScopeAid will improve the shooter's vision.

Customized Webstore

To make the ordering process extremely simple, customers enter their eyeglass prescription directly on to the web page.

Logo Design

Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.
Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.
Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.

Product Photography

Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.

Packaging Design

Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.
Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.
Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.
Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.
Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.

Interactive Website Design

Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.
Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.
Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.

Customized Webstore

Many people shopping for this item would be older (presbyopia generally only effects that demographic) , so we wanted to ensure the ordering process for the product was simple, informative, and quick. We did this by building a custom form that would dynamically populate inputs based on the users' selections. This ensured that users were only shown fields that pertained to their purchasing interest.

The Results

With the website now complete, Media Relations is launching Clemit’s media campaign. The partners at Clemit came to us with little more than a product prototype and a dream to help people with aging eyes improve their shooting accuracy. Today, they can take pride in their professionally designed logo and product packaging, as well as their interactive website (to which Media Relations will now be directing reporters and potential customers). We envision that ScopeAid will one day become standard equipment for all shooting enthusiasts who need corrective lenses.

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14400 Burnsville Pkwy, Suite 160

Burnsville, MN 55306

612.787.7483

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612.787.7483