- Create a high-functioning e-commerce platform which can be used used wholesale or purchased by customers
- Create a unique design that stands out
- Improve overall site functionality
Here's how we helped them out
The new Greenway website features enhanced e-commerce including multiple prices for each product, set to display depending on the user type. Products can also be ordered as a white label product or with Greenway branding. In the backend, the ordering process wass changed to match the processes of the company. While there were lots of customizations to WooCommerce, it is still easy to use for customers.
User Experience Design
We built the site from the perspective of the user, using a modern app-style design. We planned a thorough site structure that allows for easy navigation, and an even mix between product categories and white label information. We also optimized the sales funnel and made it especially easy for anyone to get information about white labeling or to order products.
Responsive Web Design
The old website not only featured soft branding, but it also wasn't mobile-friendly. In the new build, we constructed a responsive design that looks great on every device, all while using just one URL and one set of code. This allows mobile users to have a positive experience, while also helping mobile SEO and conversion rate for non-desktop users.
We developed a new WordPress site that stands out in the industry, is easy to customize, and filled with helpful features. The framework performs efficiently, and easily integrates with other platforms and customized features. Customizations were done in the backend to manage stock efficiently, and use user type to optimize e-commerce experience.
Search Engine Optimization
Every aspect of the site was done with SEO best practices in mind. We wrote out unique optimized content for every product category and page, along with backend optimization and a page speed focus. Keyword research and assignment was performed to ensure every page served a purpose in Google, and the site has since increased its traffic dramatically after having nearly zero traffic prior to launch.