The two most important actions in web marketing

by | Dec 4, 2015 | Integrated Marketing | 0 comments

If I had to describe the best digital marketing practices in two words, I would say “monitor” and “adjust”. It’s essential to monitor your web marketing closely and continually make changes. As a website property manager, I study the details of our clients’ websites and digital advertising. I help clients constantly pursue more leads and sales.

Websites may seem static. But they have many variables that need to be examined. I check for broken links. I monitor traffic. I make sure coupons and special offers “go live” on the correct days. I also stay informed about the Internet marketing environment: Search engine optimization (SEO) practices change frequently. Keyword trends evolve quickly, too. Understanding what Google looks for ‒ and what consumers are seeking ‒ is a top priority for me. I use these insights to suggest how clients can adjust their websites to attract more traffic.

Digital advertising also requires close monitoring. After I create clients’ digital ads and get them running, I test which ads produce the best results. I compare which platform’s ads are performing the most successfully. To spend clients’ funds wisely, I leave only the most productive ads running. If an ad’s performance declines, I proactively look for alternatives. It’s amazing how quickly ad performance can change, so I check the numbers often.

The driving force behind all this monitoring and adjusting is the thirst for results. I want to see our clients gain more website traffic and leads. I want them to increase brand awareness and sales. Well-maintained Internet marketing can help them do that.

Carefully monitoring websites and ad performance takes time. Many marketers don’t have the hours it takes to run reports, analyze results and make adjustments. That’s why they ask for a website property manager.

Your dedicated website property manager can spend a certain portion of his or her day taking care of your website and digital marketing. We are certified in Google Analytics and Google AdWords. We have access to an agency of marketing and technical specialists. We use our experience and education to improve your digital marketing.

I truly enjoy helping people, and I would love to speak with you. Call me at 952-697-5211 or complete our form to learn more about website property management.

Tell me what you’re currently doing in your web marketing. We can discuss what challenges you may be facing, and how I can help you address them. I enjoy strategizing. Let’s plan how to pursue both short-term and long-term results from your website and digital ads.

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