You put a lot of money and effort into the design and creation of your digital advertisements. You have a great product or service to offer with a catchy tagline. Customers should be gathering at your doorstep or saturating your website, yet it seems as though you are shouting your message to a deaf and blind audience. Does this sound familiar to you? You may be missing out on opportunities when it comes to turning your online advertising into leads and sales. It may be time to pull in an expert to design the online advertisements your customers really want to see.
We use highly refined targeting to reach the people who actually want to see your ad and weed out the people least likely to respond. We’re even able to determine and capitalize on those micro moments when those online need you most.
Understanding and implementing targeting is an important campaign element, regardless of the platform you use. We have experience with all the major channels – Facebook, Twitter, LinkedIn, Google AdWords, Bing, etc – and understand each of their unique targeting methods. We can also help you determine which platform will work best to reach your objective.
Targeted social media advertising can be amazingly effective
Social media sites have a large amount of personal information on their users. In addition to the details users enter when setting up the account, the access to user behavior within the platform and the types of groups and interests that users engage with is highly valuable. For this reason, advertising on these platforms is much more effective if you take advantage of targeting.
For example, LinkedIn has six main ways of targeting: geo, industry, company, role/title, group and demographic. Facebook has the ability to target by interests. You can really get inside the shoes and heads of the people you want to target, and even create an “interest persona” or interest cloud of people who may get excited about your product or service.
In another blog, I’ll cover additional advertising targeting options.
The bottom line: Highly refined targeting enables you to only run the online advertisements your customers really want to see. This can save you money, and eliminate the less valuable views and clicks. To learn how we can help you, schedule a free integrated marketing consultation. You’ll discover how an expertly managed and targeted digital advertising campaign can more efficiently tell your story.