Even the most well-designed website will need continuing attention to drive maximum sales.
From search queries to most-visited pages, a range of variables should be analyzed to improve site performance. As a web property manager, I monitor clients’ websites and provide Internet marketing advice to help clients turn web visitors into customers.
Using tools such as Google Analytics and Webmaster Tools, I monitor clients’ websites and provide recommendations on topics including:
- Website structure
- Keyword strategy
- Search engine optimization (SEO)
- Social media marketing
- Email marketing
- Sales funnel improvements
- Integrated marketing strategy
Media Relations CEO Lonny Kocina compares a website to a brick-and-mortar store, and I think it’s a good analogy. Behind the scenes of any retail store, there is a world of statistics to be analyzed including the number of items sold per customer, the average dollar amount per sale and the average number of visitors. Most store visitors don’t realize how much analysis is occurring. But when a manager tracks these numbers and recognizes trends, she can see what steps should be taken to improve the store’s performance. Websites are similar in that regard: When a web property manager monitors traffic and other variables, she can make recommendations to help a site perform better, and increase online traffic and engagement.
Our web property managers are skilled in analysis tools such as Google Analytics. Well-trained in marketing concepts, we’re dedicated to driving business. We can even run digital ads for you. You get to choose the amount of time we devote to monitoring and optimizing your digital properties. We have the expertise to make many of the recommended changes, and can enlist the help of on-staff graphic designers, web developers and writers.
Call me at 952-697-5211 or complete our form to learn more. I’ll ask you what goals you need to achieve and what challenges you seek to overcome. We will discuss your target market and your current online efforts in reaching them. If you decide to move forward, we’ll get you set up in Google Analytics and run a website review to start recommending improvements.
I enjoy researching the newest digital marketing developments and helping clients benefit from them. Give me a call and find out what website strategies may be useful for you.