It’s been 10 years since responsive web design reinvented the web. Before then, almost everyone used a desktop or laptop to access a web site. According to Google, today approximately 60% of web users are using a mobile device. As these devices continue to become more inexpensive, a surge in the number of mobile users will surely increase. After all, isn’t it easier to pick up a phone and search for something on the fly rather than opening a laptop only to find out the batteries dead, and then having to find the charger and wait for the computer to start up. What if you’re on the go? It’s so easy for customers to Google your business and find out exactly who you are.
Everyone thinks about a mobile friendly website. But what about a mobile friendly logo? Do you have two different versions for your logo: one for desktop viewing and another for mobile? Most people don’t. Think of the corporation Target. On a desktop web site you might see the words “Target” as well as the red Target icon. On mobile however, it makes sense that you would only see the well-known icon. And why is that? Because now we’re living in an instant-society where everyone’s on the go and it’s so much easier to pull our cell phones from our pockets than it is to use a clunky laptop.
Remember that your logo is key to your public branding and marketing strategy. It is worth considering if mobile users have the same reaction to your logo as desktop users, as it could have major implications on your sales and user experience.
When considering the differences between your desktop logo and mobile version, remember to keep both simple. The desktop version should include the name of your company and a simple icon. That icon should be able to tell consumers exactly who you are even if the name of your company is not present. Simplicity allows your brand to flourish. It allows people to easily remember your brand!