Marketing To Go: How Can I Get People to Buy My Product?
Audio Article How Can I Get People to Buy My Product? Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into...
Marketing to Go: How should I promote my new product?
Audio Article How should I promote my new product? Here’s something I hear all the time: My new product is great. If only people knew about it, they would buy it. That’s often true. What else is often true is that many marketers are...
White papers matter.
Audio Article You’ve got very smart people in your company. They know your product and industry better than anyone! If you could just share some of what’s in their heads with the right prospects, you know sales would increase....
Marketing To Go: Why isn’t your marketing working?
Audio Article Why isn’t your marketing working? All marketers ask themselves the same question: How do I get consumers to buy my product? The sad truth is: Many marketers are promoting their products all wrong. They place ad after...