How you market to your customers, as well as what you say in that marketing, is part of the all-important customer experience. Customer experience leaders have dubbed 2016, the Year of Emotion. There are strong financial incentives to seeing your business from the customers’ emotional vantage point. Properly designed research can enable you to use this knowledge to improve your marketing’s effectiveness. It will help you understand how people want to engage with you, and identify key areas of improvement that could bring in more sales.
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