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How Can I Get People to Buy My Product?

Having a great product can go a long way, but unless you’re an established company or have an unlimited marketing budget, you may find it a challenge to get your product into people’s hands.

His secret: Sending the right message to the right people at the right time.

Quite simply, you can’t take a one-size-fits-all approach when it comes to your marketing. You need to have a rich understanding of who you should be trying to reach, as well as which messages will resonate with them, and when and where to use them.