Many times, we are asked why we use WordPress. There are many compelling reasons to use it. It’s very user-friendly and is quite simple to update. It provides a clean layout that is aesthetically pleasing and it is the platform that hundreds of websites utilize. However, this is not why we went in this direction.

One of the determining factors on using Word Press came from an online interview. Reachd.com’s Rodney Bartlett interviewed Google’s head of web spam, Matt Cutts, after his speech at PubCom 2007 in Las Vegas. Cutts talked about WordPress’s software, which can be downloaded for free. He likes the plug in features that utilizes customization. However, what impresses him the most is how it handles duplicate content.

Sometimes when you write a blog post, it ends up in several different places. WordPress 2.3 tries to take all of the posts in one spot. What that means is that they are doing all the work and, for free,you’re getting software that’s made to do SEO pretty well.

That’s quite an endorsement from a man who deals with search algorithms. It’s also very impressive considering that Google runs a competing blog platform, Blogger. Granted that this interview was over two years ago, but Word Press has gotten more powerful in that time.

If the head of the world’s top search engine web spam filter praises Word Press for being a top flight SEO platform, why wouldn’t we use it?