What are tags and how do I use them?

by | Jul 6, 2012 | At Checkerboard, Integrated Marketing, Web Development | 0 comments

Here at Checkerboard Strategic Web Development we believe in the power of blog platforms (i.e. WordPress). We know that blogs are an easy, effective way to provide endless amounts of information to the world. As website developers, we want to make sure our clients know how to maximize their exposure online, as well as have websites that are effortless to navigate. In short, we want the website information to be accessible and easy to find. One of the features of WordPress that aids in this goal is the integration of tags. When we train a client how to utilize his/her website effectively, we always discuss tags by answering the following question:

Q: What are tags and how do I use them?

A: Tags provide a useful way to group related posts together and to quickly tell readers what a post is about. Tags also make it easier for people to find your content. Think of it as a secondary navigation within your site that is topic driven.

For example, let’s say that you wrote a post on a new research study so you tagged the post with “research”. If you have written other posts related to research studies and also tagged them with “research”, these posts are all linked by their “research” tag. A visitor can select the tag “research” and see all other posts that were written about this topic. The tagging system allows the site visitors to quickly and easily find information on your site that interests them.

Tags are intended to be words, or very short two- or three-word phrases. Often a blog post contains information on multiple topics; you can assign multiple tags to any post. The more tags you have that are accurately representing the post, the better chance that it will get its due traffic.

Want to learn more about tagging or the many other features that WordPress has to offer? Call us at (612) 283-4846!


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