Your new web site has the ability to act has your social media hub and the conversion point for any online promotions you run.   When you combine a Web site with publishing capabilities with social media channels and email you have direct access to your customers and prospects.  It is good to understand the two types of communications that will be taking place on and through your site.   This is particularly important of you choose to have internal or external assistance managing your community.

Understanding the different types of communication your new site structure is capable of allows you to expand your marketing team and place the right people handling the right tasks.