The Power is with the Consumer

by | Jan 21, 2010 | At Checkerboard, Integrated Marketing, Social Media, Web Development | 0 comments

In case you haven’t noticed competition is stiff out there.  We all know when the economy is bad people get smart with their money, but there is another factor we all should know about.  Never before have your customers had a louder voice.    Services such as Faceook, Twitter, Yelp, AngiesList and many more, specifically tailored to your target market, allow people to discuss their experiences with the companies they use. I believe through the Internet we are entering an economy which is closer to perfect competition.

According to Wikipedia a perfectly competitive market exists when every participant is a “price taker,” and no participant influences the price of the product it buys or sells. Specific characteristics may include:

  • Infinite Buyers/Infinite Sellers – Infinite consumers with the willingness and ability to buy the product at a certain price, Infinite producers with the willingness and ability to supply the product at a certain price.
  • Zero Entry/Exit Barriers – It is relatively easy to enter or exit as a business in a perfectly competitive market.
  • Perfect Information – Prices and quality of products are assumed to be known to all consumers and producers.[1] [2]
  • Transactions are Costless – Buyers and sellers incur no costs in making an exchange. [3]
  • Firms Aim to Maximize Profits – Firms aim to sell where marginal costs meet marginal revenue, where they generate the most profit.
  • Homogeneous Products – The characteristics of any given market good or service do not vary across suppliers.


It is in markets such as this that you should be focusing on your strengths and sharpening product lines and services and how you talk about them.  The good news is that in a more competitive marketplace such as this, the companies take care of there customers survive.  The ones that can also communicate with their target markets effectively thrive.

Our WordPress sites serve as a sales funnel, conversion point, collection of all of your messages and the source of your content syndication through search engines, social networks, online/offline influencers and your customers.

Start Your Project Today!

Call us for a free consultation at 612.787.7483

Build Your Site

Our Best in Market builds give you everything you need to get your marketing moving in the right direction.  You can count on us to build a solid foundation using industry standard tools that will help you get found in search, and grow with you over time.

Grow Your Business

Our monthly programs are customized to the specific needs of each individual client. Regardless of whether your budget is big or small, we’ll use the same strategies that are proven effective for helping reach your goals.

Support Your Team

Fast, responsive support from professionals who know what they are doing.  Support and maintenance programs available.

2960 Judicial Road, Suite 230

Burnsville, MN 55337


Questions? Start here or give us a call.