The following video, produced by Microsoft and available on YouTube, first appeared in 2008. It was revolutionary then and it is still a great illustration of how marketing must change to remain relevant. One-way dialogue and shouting your messages just don’t work anymore. Modern marketing is about creating a relationship with consumers, and providing educational, informative content. At Kocina Branding & Marketing Companies we help our clients develop helpful content, and then communicate with their customers through multiple channels including traditional and new media.