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A recent article by Ayaz Nanji at MarketingProfs.com highlights a recent study outlining how buyers evaluate professional service providers (and in what order). In summary, the top four are:

  1. Your Website
  2. Online search
  3. Ask friends or colleagues
  4. Social media

These findings coincide remarkably well with our approach to helping customers grow their businesses. “Site, Search, and Social” is a phrase you hear often at Checkerboard, meaning you reach your target market and generate sales through:

  1. Site – your website and the rich content you put on it
  2. Search – discovery through search as a result of the content you are publishing
  3. Social – engagement on social networks (which could include asking friends and colleagues as well)

If you’ve got these covered, you’re doing great! If you need some help in any of these areas though, we’re here to assist. Contact us to learn how we can help you maximize your web presence through “Site, Search, and Social”.