Site, Search, and Social – It’s How Your Customers Learn About You

by | Apr 15, 2014 | At Checkerboard, Integrated Marketing, Social Media, Web Development | 0 comments

A recent article by Ayaz Nanji at highlights a recent study outlining how buyers evaluate professional service providers (and in what order). In summary, the top four are:

  1. Your Website
  2. Online search
  3. Ask friends or colleagues
  4. Social media

These findings coincide remarkably well with our approach to helping customers grow their businesses. “Site, Search, and Social” is a phrase you hear often at Checkerboard, meaning you reach your target market and generate sales through:

  1. Site – your website and the rich content you put on it
  2. Search – discovery through search as a result of the content you are publishing
  3. Social – engagement on social networks (which could include asking friends and colleagues as well)

If you’ve got these covered, you’re doing great! If you need some help in any of these areas though, we’re here to assist. Contact us to learn how we can help you maximize your web presence through “Site, Search, and Social”.

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Call us for a free consultation at 612.787.7483

Build Your Site

Our Best in Market builds give you everything you need to get your marketing moving in the right direction.  You can count on us to build a solid foundation using industry standard tools that will help you get found in search, and grow with you over time.

Grow Your Business

Our monthly programs are customized to the specific needs of each individual client. Regardless of whether your budget is big or small, we’ll use the same strategies that are proven effective for helping reach your goals.

Support Your Team

Fast, responsive support from professionals who know what they are doing.  Support and maintenance programs available.

2960 Judicial Road, Suite 230

Burnsville, MN 55337


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