We certainly know that social media is one of the of the hottest trends in business, but the biggest question is, “How do you make your social media profile profitable?” Chris Street at Social Media Today wrote this great article on what consumers are now expecting from social media.
This statement raises a number of questions for those interested in their profile online, and how social media might fit into their overall online profiling.
Firstly, what is a profile?
It could cover profile as in online reputation.
It could cover profile as in offline perception.
It could cover a social media profile, or profiles.
It could cover a company profile being presented to the Press.
It could cover an individual’s profile to a prospect.
It could – and, I believe, does – cover all of the above.
But how do you make your profile profitable? This depends on what you define as ‘profitable’ in the first place. Much is currently being written and commented upon regarding ROI and profiles, particularly within social media platforms.
The traditional broadcast marketers are poo-pooing social media profiles and engagement online, sticking to their one-way marketing campaigns and relying on the same results as they’ve always gained. This won’t cut it in a changing customer mindset.
Gaining a profitable profile is, for me, a combination of utilising the following elements:
* Delivering fresh, unique, useful content on a regular basis
* Working that content across relevant multiple online platforms
* Engaging with contacts, interested parties, potential prospects
* Giving freely of information, knowledge and expertise
* Raising profile via multiple channels and connections
* Utilising different marketing techniques and tools
* Losing the broadcast messaging and trying two-way customer retention
* Openly collaborating with leaders in the field to share knowledge and win business
* Regularly reviewing what’s working well – and discarding the rest
What would you add to the list? How do you make your profile profitable?
Source: Social Media Today
Here at Checkerboard we give you the toolbox and the resources to achieve all of what Chris Street suggests. We give you a content management system that will allow you to post all of your content on your blog, and your Facebook and Twitter profile. This way you are efficient with all of your content and can reach your clients and consumers however they choose to consume your content. If you also need to develop content for your website, we are also able to help with that. We have a staff of professional writers that will become experts in your field and help you create content to push out on a regular basis.