If you’re looking to simplify the analytics for your site, MailChimp has a plug-in for WordPress called Analytics360, which takes your MailChimp Campaigns, WordPress blog data and Google Analytics tracking and consolidates them into a single report. Results are immediately displayed in your account dashboard. Analytics360 not only allows you to see the traffic you are getting directly from a particular e-mail campaign or blog post, it also shows you where that traffic is coming from, geographically and “Internetographically,” or where in the Internet something has came from.
Analytics360 is a part of our core PowerSite packages that make controlling all your promotional channels that much easier. We use it with our client Pahl’s Markets, so just let us know if it’s something you would like to add to your WordPress site.