YouTube is making some changes to focus more on channels and subscriptions, allowing content creators to better reach their target audience. The new YouTube One Channel layout, which is available now, brings a number of new features and capabilities, including a trailer video that is shown only to non-subscribers and a consistent branding/design across devices (including a large banner area at the top of the channel). Note that if you do not manually update your account, you will be automatically migrated sometime in mid-May 2013.

Read more about YouTube One Channel here.

If video is an important means by which you get your message out to your target audience, you’ll want to be sure to be proactive in the change to the YouTube One Channel layout and take advantage of the new features. And, as always, Checkerboard can assist you in that transition. Give us a call at (612) 283-4846, email us at support@checkerboard.com, or fill out the “Getting Started” form on our website and ask how we can help.

(Image by Andrew Perry on Flickr)