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October 20, 2011

Several new business-friendly social media tools were launched in the last month. If you’re ready to stay on top of the changing social media game, you need to attend the MarketSmart Academy class Creating a Social Media Plan on October 27 or November 17. Register now and discover the latest trends and tools for marketing your business online.

You’ll leave this class knowing what social media channels to use and more importantly, what to say on each social media site.  Class facilitator Jason Kocina, president of Checkerboard Strategic Web Development, is an expert in social media infrastructure and a marketing professional. Before he explains the tools to use, Jason helps you define your company’s messages, target markets and engagement goals.

While he covers the basics, Creating a Social Media Plan educates social media practitioners of all skill levels. “Jason did a great job of sharing his insight … to a group that was very diverse in knowledge of social media. The classes were very informative and even the people who thought they really knew a lot about Facebook left with new ideas to try out,” says past attendee Jenny Mann, New Store Coordinator for Clothes Mentor.

Here’s a sampling of the information you’ll pick up:

  • How to control the consistency of your messaging
  • How to position yourself as an expert in your niche
  • How to choose the right tools for your company
  • How to establish the rules of engagement for posting
  • How to measure return on investment in ways that make sense

Social media is a new content syndication method. It builds credibility when other people talk about your products and share your company’s content. It’s one of the ways to measure social media’s return on investment.

You’ll get value from investing your time in this class too. Attendees consistently leave with a deeper understanding of social media strategy – and they take home a workbook to reference as they apply their new knowledge. Learn from a pro by signing up now!