Looking for the most effective promotional techniques to attract more customers to your products? Or wish you had someone who could help you figure out which trends to follow (and how)? Attend a MarketSmart Academy this month and get the inside scoop on some of the best ways to reach your customers. You’ll also get one-on-one instructor consultation time and take part in interactive activities designed to help you apply your new marketing skills to your business. Classes fill up early so register today for our exciting September offerings:

Expo Marketing 101
Wednesday, September 21 8:30 a.m. – 10:30 a.m.
A well-produced expo will attract your ideal customers! Learn how to make the most of the large crowds and brief visits. Become a pro at attracting people to your booth, engaging them in conversations, and racking up sales leads. Our Training Director Cynde Bock will give you tips on connecting with your prospects at every step of your expo participation. She will also help you with goal planning, ensuring your participation nets the most benefits. Be ready to raise awareness, earn more customer loyalty, and increase sales. Sign up today for your spot in this unique class!

Using Publicity to Increase Sales
Wednesday, September 21 2:30 p.m. – 4:00 p.m.
Discover why allocating more of your marketing budget to publicity can improve your credibility among your target market. Then get practical tips on working with reporters and producers. You can help shape the story by providing the media with supplemental resources. Learn what to have at your disposal as Vice President of Media Production Heather Champine guides you through assembling your own media toolbox. Sign up soon to guarantee your participation in this informative session!

Creating a Social Media Plan
Thursday, September 22 8:30 a.m. – 11:00 a.m.
Get confident about social media. Social media is a new method of content syndication, another way to spread your message and engage your customers. Define your messages, target markets and engagement goals with the step-by-step guide included in this class. Once you’ve established the strategy, Checkerboard Strategic Web Development President Jason Kocina will show you the tools you need. Leave this class knowing what social media channels to use and more importantly, what to say on each social media site. Don’t lose your seat in this popular class, sign up now!