This is the fifth post in a FAQ series focused on the basics of Google Analytics. In my previous FAQ post, I touched on the Content section of Google Analytics. Today I’m focusing on the Conversions section of Google Analytics.
Q: How do I use Google Analytics? – Conversions
Conversions are broken into two categories: goals and e-commerce. Goals are fairly easy to set up. You can have up to four sets of goals, each with five individual goals. This can be valuable for tracking different kinds of actions on your site (such as length of time spent, reaching a specific page or visiting a certain number of pages).
There are four different kinds of goals. Some are simply pages on your site you want visitors to reach. This could be a thank you page after someone has placed an order or signed up. It could be a particular product page. Or it could be something like your contact page or a request for information. You can also set a goal for a length of time spent on your site, the number of pages/visit, or an event.
To set up a goal, simply select which goal group you want to use, name your goal, and then define the goal type. You’ll have different options from there depending on which type of goal you’re setting up. It’s a good idea to at least set up goals for the last page in your conversion process. You can also set up a funnel, or a series of pages leading up to your goal page. If you set this up, you can more easily monitor at what point users abandon the conversion process.
Next Up: Additional Features
Want to learn more about how Checkerboard Strategic Web Development can utilize Google Analytics to monitor your website traffic? Call us at (612) 283-4846!