Case Study:Polyphenolics

Campaign Goals:

  • Create an eye-catching, cutting-edge website design
  • Split site into two entirely different sections within one backend
  • Increase traffic, web visitors, site leads and newsletter subscribers
Polyphenolics asked Checkerboard to modernize its site to be in keeping with the way we prefer to receive information today. Polyphenolics wanted a sensory experience using video, written content and interactive design. Here’s the catch: The company also needed us to create two different sites – one for trade, the other for consumers – and the ability to operate both using one back-end dashboard. We devised a system enabling Polyphenolics to post, edit and create for either site without needing to navigate back and forth. With the framework in place, we dressed the site in a clean, modern design, complete with animations, video backgrounds and subtle interactivity.

Site Build

We created two distinct sites within one WordPress backend: Consumer and Industry – with clear and direct messaging that is well-organized for a more user-friendly experience.

%

Increased in traffic since launch

%

Increase in organic search

Email Campaign

We created two distinct sites within one WordPress backend: Consumer and Industry – with clear and direct messaging that is well-organized for a more user-friendly experience.

Tactics

  • Quarterly newsletter
  • Eblasts

%

Avg Open Rate

%

Click-through rate

Public Relations

We harnessed the media to deliver Polyphenolics’ message to the United States and Canadian markets.

Impressions through 20 placements in 2015

Impressions through 28 placements in 2016

The Results

Polyphenolics’ network continues to grow. The site continues to help expand the company’s network size of current and prospective customers through traditional and digital communication channels.

1,265
Subscribers
+289 from previous year.
15,322
Visits
+50% from previous year.

“We have made huge strides and progress over the past six weeks. Between the website, e-blitz campaigns, preparing for our biggest conference of the year, and getting buy-in from a major client to promote, we are extremely well-positioned for the second half of our fiscal year. You are helping to take Polyphenolics to a whole new level.”

Greg ArabatzisDirector Of Global Sales | Polyphenolics

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