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Star Tribune interviewed me about small business marketing

Who would have thought that tree trimmers and contractors would be using inexpensive, on-the-go technology to get noticed by serious buyers? Star Tribune reporter Todd Nelson wanted to know more, so he interviewed me for this article.
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Social Media: Where do I start?

You know that social media is continuing to take the world by storm, but you're not sure how to jump on the bandwagon. We can help! The President of Checkerboard Strategic Web Development, Jason Kocina, provides a FREE class to educate attendees on Creating a Social Media Plan. Our clients are always asking for advise on social media, so we've responded by offering the Creating a Social Media Plan class once a month. Here's a summary on the class and what you can expect to learn about if you attend...
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Tap into the networking power of your LinkedIn Connections

Your LinkedIn Connections are a powerful mix of personal, educational and business contacts. Once you are connected with these people, you can communicate with them directly, view their profiles and see their own lists of connections. This provides you with a valuable networking toolset. On the main LinkedIn navigation page, you will find a Contacts section that opens a dropdown menu. Clicking on Connections on this secondary menu will open your LinkedIn Connections list. Use these ideas to network and grow your LinkedIn presence and Connections database:
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It’s not just for blogs: Content can work for you on LinkedIn

Great content works for more than just posting to your blog or sharing on Facebook. It can also be added and shared to LinkedIn to show your personality, areas of expertise and to provide value to your various Connections. Try these ideas and see which ones best engage your audience: