Tag Archives: Content Marketing
How can you improve the performance of your website?
How many times have you looked at your website and asked yourself if you should somehow make it better? I assure you, you are not alone! Close your eyes and envision your website as a living, breathing entity…now, incorporate the…
Leverage Your Site’s Authors
If you are maintaining a solid content stream on your blog there are many ways to maximize your content’s potential to get in front of your target market and convert them to customers. Today, I am focusing on utilizing authors for…
What is an editorial calendar and why is it important?
Regardless of where you are in your content marketing efforts, it’s important to have an editorial calendar to keep your content consistent and relevant. Frequent blogging and social media posts are critical to your online success. In order to keep…
How do I specify the post summary on the Blog Archive page?
When you create a post in WordPress, the system will automatically draw the first few sentences of your content to create the summary on the Blog Archive page. If you would like to override this function and specify the text…
10 Signs You Need a New Website
In your gut you already know whether or not you need a new website. I am not interested in convincing those that wouldn't benefit from a new site. This list is intended to help those who are on the fence to get off and get started.