Building a Sales Funnel

Your Web site should generate leads by actively pulling people into your sales process.

A Sales Funnel is an extremely effective Lead Generation Model. It combines marketing tools and consistent messaging to drive people to your Web site, where clear Calls to Action get them started on the sales process.

Each Sales Funnel is designed to increase the number of people entering into your sales process, not to replace what you are currently doing. Example: a print ad can be a funnel (entry point) that drives prospects to a specific page on your Web site where your services are explained and where they are encouraged to provide you with preliminary information. We have a number of creative ways to help you gather this information and build a marketable database.

Opt-in e-mail marketing is then used to expand the amount of time you are in front of your prospects, so that they will consider your company when they are ready to buy.

Detailed micro-level tracking is necessary to refine each point in the Sales Funnel. Effectiveness is measured as a conversion ratio: sales leads per unique visits.

Case Study

Checkerboard indexed the documents on the Web site, making them downloadable for members only. Membership is a lead generation tool because it requires the prospect to give their name, business, title and address.

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