Using Opt-in E-mail Marketing for Lead Generation and Sales

Opt-in e-mail marketing is an easy and affordable way to expand the amount of time you are in front of your prospects, so that they will consider your company when they are ready to buy.

It is also an efficient way to track your marketing efforts and to measure the results in terms of leads and sales generated.

Creative list building
Thre are many ways to collect and organize visitor information. You may choose to use Contact Us forms, E-commerce shopping carts, newsletter sign-ups, free information offers, contest entries, requests for quotes, or any number of other creative approaches. Specific fields within the forms can be used to organize information as it is gathered.

Once collected, the leads can be distributed to your sales team, even through rotation, in addition to being adding it to your marketing database.

E-mail Marketing Methods
Our programs are field-tested and easily customized. For example, you may want to send an e-newsletter giving each recipient the name of their closest distributor, or you may choose to send a specific e-mail to only one subset of your database. We can even send e-mails customized according to the products the recipient has already purchased.

Your messages are delivered at the touch of a button in HTML or plain text. We will provide you with an e-mail template. Through an online Web editor, you provide the content including links, pictures and text formatting.

Track Your Results
Receive a report showing how many Web site visits, click-throughs and orders were generated by each newsletter or e-mail.

Manage Your Lists
Invalid e-mail addresses are automatically dropped from the system. Users who no longer wish to subscribe may remove themselves. You also will have the ability to add, edit and remove recipients through your online administration area.

Case Study

Checkerboard indexed the documents on the Web site, making them downloadable for members only. Membership is a lead generation tool because it requires the prospect to give their name, business, title and address.

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