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Suggested ReadingCurrently ReadingDon't Make Me Think! A Common Sense Approach to Web UsabilityBy Steve Krug Web usability is something many developers don't think anything about, but if you don't think about usability your sites won't be usable. Steve Krug's book Don't Make Me Think doesn't force you to think about usability. Instead, it shows you, with pictures and humor how to make your Web sites better. Recent Readings
Web Project Management: Delivering successful commercial web sitesBy Ashley Friedlein Web Project Management presents a solid Web project management method for building commercial Web sites. Developed by pres.co, a leading interactive agency, this refined eight-stage approach lets you closely manage your project's contributors, quality, costs, and schedules. Importantly, the book also details how to define, measure and understand the success of your project on an ongoing basis. This book is an indispensable resource, whether you are a project manager, online manager, Web director, consultant or producer. Recommended Readings
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Case Study Checkerboard indexed the documents on the Web site, making them downloadable for members only. Membership is a lead generation tool because it requires the prospect to give their name, business, title and address. More »Recent Launches: Resources: 
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Kocina Marketing Companies are populated with talented professionals whose sole purpose is to help you reach your customers and teach them to buy your products.
Our staff has a solid academic understanding of marketing and twenty years of project execution to back it up. This allows us to coach you through creating effective marketing strategies, as well as effectively execute the strategies that have been conceived.
Working with Kocina Marketing companies will bring clarity to your marketing and increase your revenue by creating sales rich messages that flow through promotional channels where your target market is actively listening.
