Metrics should be a tool, not a distraction
We spend a lot of time selecting the right metrics or key performance indicators (KPI) during our planning process.
5 ways your website could be simplifying your life
With a schedule like mine, how do I find time to market my business online?
Picking Good Page Titles For Google
Through our research Twitter account @checkerboardweb, I found this interesting tidbit over at Search Engine Roundtable. It talks about how Google selects your page title to display in results and gives a great resource to help with writing for SEO.
Jumpstart your 2012 Social Media and SEO Game Plan
It is getting hard to refute that the way to drive sales online is through a simple marketing program including search engine optimization and social media / email communications. The problem for many companies is two-fold: first the tool set…
Social Media Preppers: This Class in Burnsville is for You!
I just got the update from Cynde Bock who heads up our MarketSmart Strategy Lab classes that we are filling up for this Thursday’s free class on planning for social media, but there are still some seats available. Running social…
Social Media Analysis of the 2012 Presidential Election
Elections are a great opportunity to examine how social media, and the Internet as a whole, affect the political process. I have been looking and haven’t been able to find a good comparison online of how the 2012 candidates are…
Segmentation Strategy: Who Will You Be Communicating With?
Before you start talking with your new prospects, get to know your clients. Who are the ones you love to work for? One of the first things we go over in our site planning is a definition of your…