About Us
Checkerboard Strategic Web Development is part of Kocina Branding & Marketing Companies, which also includes Media Relations, Inc. and Mid-America Events & Expos, Inc.
Since 1988, our companies have specialized on Long Form Communication: maximizing the use of wide promotional channels so that our clients can discuss their products’ features and benefits in detail. We believe that long form communication – which includes Websites, magazine articles and radio interviews – is far more efficient at influencing sales than short form communication, such as print ads, that must try to condense an entire story into a few short, catchy phrases.
We call this philosophy Reach & Teach: We reach out to our clients’ target audiences at a time and place when they are most receptive and teach them why they should buy our clients’ products and services.
Our roots are in marketing and PR
Checkerboard was originally created in 1996 as Media Relations’ Internet Department to serve the needs of its public relations clients. From the start, our emphasis has been on creating dynamic, hard working websites that play an important role in our clients’ business and marketing plans.
We survived the “dot.com bust” because we’ve always listened and responded to the needs of our customers. We are not just flexible enough to stay in step with the fast-paced world of information technology; more often than not we’re ahead of the curve.
We partner with our clients and are results-oriented. Our clients’ goals become our own.
What we love to do
We believe in working within our strengths. It is an impactful management style. When people work within their strengths they enjoy what they do. And because of that, they end up doing a great job. This becomes a Win Win Win: a win for our company, a win for our talented employees and a win for our clients.
